- Women are represented as sexual spectacle and objects of pleasure for the characters and audience.
- Men have the gaze to avoid being 'castrated'.
- Men fetish women in buying then overvalued and unrealistic status's 'fetishistic scopophillia'.
- The gaze is constructed through the camera man and production team establishing and framing a shot; by the 'look' within the film of male characters objectifying female ones, the spectators gaze is thereby constructed through these mechanisms.
This theory is therefore supported by;
Suzanne Moore (1988)-'male bodies are only on display in certain conditions-always in active poses.'
Van Zoonen (1994)-'men look at women, women watched themselves being looked at.'
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